Creating a Literate Nation by Leveraging the Power of the Family

Toyota: Committed to Families Moving Forward

Toyota

Toyota, one of the nation’s most successful corporations, began a partnership with NCFL in 1991. In addition to a commitment of more than $36 million to establish model literacy programs throughout the country, Toyota has also contributed a wealth of in-kind support – including advertising, planning and management expertise – to form one of the most progressive corporate/nonprofit partnerships in the nation.

Three major programs have been developed through the Toyota partnership based on the family literacy model of parents and children learning together. The models, as described below, have influenced federal and state legislation, leveraged local dollars to support family literacy and led to successful programs being replicated across the country.

Today, Toyota has funded 241 family literacy sites in 47 cities and 29 states that have impacted the lives of more than one million families. Following the tremendous success of the first Toyota initiative, subsequent programs have built upon the best practices identified by their predecessors.

TFLP Sites Map

Communities that have received Toyota grants have been able to leverage millions of dollars in additional funding to replicate and sustain the different models of family literacy. For example, Los Angeles, New York and Providence alone have leveraged almost $27 million to replicate family literacy. The combined investment leveraged in other cities, some of which span an 18-year program implementation, includes federal dollars and private funding from local foundations. Through collaborative partnerships with local universities and colleges, adult education services have been funded. These efforts, combined with in-kind dollars and services, have multiplied the efforts of the Toyota/NCFL partnership.

And the partnership continues to grow.

Toyota Family Literacy Program (TFLP)

Toyota Teacher of the Year (TOY)

Toyota Families in Schools (TFS)

Toyota Families for Learning (TFFL)

All Toyota programs use initial start-up funding for three years, while building local funding collaborations to sustain their operation after that three-year period has passed. This has been standard practice in every model program opened through NCFL since 1991.